Personalized, compliant mail that reaches patients and prescribers when email can't — and converts better when it does.
You're paying more to reach patients and prescribers — and reaching fewer of them.
The average inbox takes 100+ messages a day. Most brand email is filtered, ignored, or never opened — and roughly one response comes back for every 830 emails sent.
HCP inboxes are saturated and firewalled by health-system security. PHI can't safely ride email. And the adherence, refill, and clinical messages that matter most are exactly the ones email compliance restricts.
As every digital feed got noisier, the physical mailbox got quieter — and its numbers went the other way.
We turn your audience data into personalized, compliant physical mail — tuned to each patient and prescriber, delivered in days and measured all the way to the fill.
Reaches the right patients and prescribers by segment, plan, and condition — not a one-size-fits-all blast.
1:1 variable content and offers, tuned to each patient or prescriber.
MLR-ready creative, HIPAA/BAA handling, consent and suppression by default.
Low cost per piece on shared print infrastructure — attributed to every fill.
Both sides of the script, personalized from the same data feed. One integration serves patients and prescribers alike.
One automated, closed loop — the same rigor your team applies to email, on a channel that actually gets opened.
Patient & prescriber data enters via API / secure feed.
Eligibility, consent & suppression rules applied.
MLR-approved templates render 1:1 content.
Lob's network produces and mails — in days.
USPS scan events stream back via webhooks.
Attribution ties each mailing to fills & refills.
↺ Closed loop: measured outcomes feed the next round of mailings — the program compounds instead of repeating.
Programmatic mail is the easy part — the intelligence and compliance built on top are what make it usable at brand scale.
Approved creative with locked variables and job-code stamping on every piece.
PHI-safe workflows on infrastructure that will sign a Business Associate Agreement.
Honor opt-outs, DNC, and consent state at the exact moment of send.
Aggregate spend and transfer-of-value logging built into the send.
Every mailing tracked to fills, refills, and enrollment — mail to fill.
CRM/CDP (Veeva, Salesforce), hub/PSP & specialty pharmacy, claims & Rx feeds — no rip-and-replace.
Real programs on the same programmatic rails PharmaPosts runs on — including a digital healthcare company.
A simple 90-day pilot: pick one brand and one high-value program, launch to a defined audience in about 4–6 weeks, and measure fill, refill, or prescribing lift against a holdout.
Thanks — we'll be in touch shortly.